Available beginning Wednesday July 19th at 5:00PM
Product launch party with Floyd and Dave Zabriskie from 5-7. Details Here
For so many of us, cycling is our therapy for staying fit and recovering from the rigors of modern life. Often, though, our days on the bike are physically strenuous, and while we’ve relieved the mind, our bodies are sore. Popping a few ibuprofen is the usual course of action to relieve muscular pain and reduce inflammation, but taking this drug over time can have negative side effects. The most frequently reported adverse effects are gastrointestinal in nature, and include nausea, flatulence, and diarrhea. A life on the bike shouldn’t necessitate a life of medication or trading one post-ride discomfort for another. Floyd’s of Leadville is releasing an all-new line of wellness products naturally formulated from hemp oil to counteract inflammation and improve recovery. This new line up of hemp oil products, including CBD Softgels, offer relief from pain without strong medication and its damaging long-term side effects.
Hemp oil contains CBD, Cannabidiol, a non-psychoactive element of cannabis which does not have the intoxicating effects of THC. CBD is proven to have numerous therapeutic effects across many categories of symptoms other than pain relief including anxiety reduction, improved sleep, nausea relief, heart health, and cancer prevention. Scientific research shows that CBD acts as a therapeutic pain treatment by inhibiting neural transmission in pain pathways. Floyd’s of Leadville was founded by former professional cyclist Floyd Landis, who tells his story of discovering CBD as follows:
As a professional cyclist, pain management becomes a way of life. I suffered many injuries that come with my sport, but it was a 35 mile per hour crash that changed everything. I hit a hole in the road, violently sending me to the ground, leading to a hip replacement at the age of 31. Two weeks after my first hip surgery I was on a plane flying to Europe to continue racing for my team. To control and mitigate the pain I turned to opioids – powerful drugs with numerous side effects.
After my disqualification from the 2006 Tour de France and subsequent ban from professional cycling, I started to rely on opioids, not only for pain relief, but as a way to escape my depression. I had won the Tour de France, considered the pinnacle of sporting accomplishment, only to have it stripped from me. I was left to pick up the pieces of my life and try to redefine myself. I was no longer a professional athlete in one of the most popular sports in the world. I was now a disgraced former athlete with numerous lingering painful injuries, falling deeper into depression.
These circumstances may seem unique to me, but you don’t have to be an athlete to suffer from chronic pain or depression. Many people are also coping with depression, stress, PTSD, and other psychological issues. Traditionally doctors are quick to prescribe addictive opioids or drugs that in the long term cause more harm than good. I knew there had to be a better way other than falling into a pill bottle and never emerging.
As a resident of Colorado I discovered cannabis as a way to tailor my pain management and take control of my life. Soon I was no longer dependent on habit forming pills with their negative effects on my health. In fact there were many, positive effects from cannabis: I was pain free and for the first time in a long time. I started to feel happy. Floyd’s of Leadville is the result of a long journey from chronic pain and depression to once again enjoying life.