Smoother is Faster

Smoother is Faster

Just released today, the new 2017 Specialized Roubaix and Ruby road bicycles usher in a new era of smooth. From the crumbly pavement and exposed cobbles of Portland’s Central Eastside to the BUMP ramps along the Esplanade and out until wherever you want to go, the Future Shock equipped Roubaix proves it isn’t resigned to just a single race day in France, it’s made for here, there, and everywhere.

 

 

For many, “smoothness” is a term that’s replaceable with “comfort,” and likewise, it’s been historically treated as a variable that’s in the way of speed—you either have a fast bike or a comfortable bike. With the Ruby and Roubaix, however, Specialized Bicycles set out to find just what happens when smoothness is treated as a component of speed. It was complicated, but testing proves that smoother is indeed faster with the all-new Future Shock.

Stop by River City Bicycles today and ride away with the smoothest bike on the road or visit the Specialized Bicycles website for more information.

Film by Logan Reynolds